Pueblo City-County Library District (PCCLD) rings in the New Year with a totally redesigned logo and new color palette.
Working alongside the Denver design firm Studiotrope Design Collective, the library’s new brand is a result of a refreshed look that fully reflects how the library is viewed by the Pueblo community. To fully understand what the community thought of PCCLD, more than 12,000 patrons responded to an online survey, four community focus groups were held along with informal meetings with patrons and staff. Words describing PCCLD that came up again and again in these listening sessions were:
Accessible
Stable/dependable
Connected
Diverse
Innovative/cutting edge
The resulting mark, colors and fonts were selected specifically to reflect these values. Bold lines of a “P” and an “L” create the distinctive mark, or stamp. Lines remain open, reflecting the accessibility of Pueblo’s libraries to our community, while the interlocking “P” and “L” reinforce the connectedness patrons have to the library.
Dark blue remains as the primary color, similar to the blue of the previous library logo. Enhancing it are the secondary colors of light blue, amber and green. These colors were chosen based on the psychological qualities, in addition to visual harmony.
Dark Blue: reliability, trustworthiness, serenity, problem-solving
Light Blue: neutrality, balance, caring, intelligence
Amber: energy, confidence, hope, analytical thinking
Green: harmony, growth, renewal, meeting of basic needs.
“We are very excited at the library to refresh our brand and logo. As the library's new leader, I see the logo refresh as an invitation to everyone to look at the library and see all that we provide for lifelong learning, the joy of reading, and a fun and welcoming place to visit,” Sherri Baca, executive director said.
PCCLD’s rebranding project started in April 2022 with the hiring of Denver design firm Studiotrope Design Collective as the principle creators of the brand. The rebranding project ran concurrently with renovations to the district’s main branch, the Robert Hoag Rawlings Public Library. A public ceremony celebrating the completion of renovations to the Rawlings Library is slated for February. The prior logo was created in 2004, launching when the Rawlings Library opened to the public for the first time.
PCCLD is dedicated to serving as a foundation for the Pueblo community by offering welcoming, well equipped and maintained facilities, outstanding collections, and well-trained employees who provide expert service encouraging the joy of reading, supporting lifelong learning and presenting access to information from around the world.
Stay in touch with PCCLD, visit www.pueblolibrary.org and be sure to follow our social media pages.
